What is Industrial Marketing?

It’s a good question and one that our founder and Senior VP – International Relationships Chris answers here

Simply put, industrial sector marketing (ISM) is the ability to raise awareness of, improve engagement with, and increase the number of leads for businesses operating specifically in the industrial manufacturing and production sectors.

Coda has spent the last 15 years supporting businesses in industrial sectors, from process instrumentation to manufacturers of sensors and monitoring devices.

Industrial manufacturing and production is a £358 billion industry (Source: ONS), the overarching term for everything manufactured or produced globally.

As a global megadriver of the economy, manufacturing serves multiple industries, from construction and transportation to medical and travel


Hidden away deep in supply chains there is a vast range of highly technical industrial businesses, – industry best-kept secrets, producing components for components, or sensors for sensors. These businesses are notoriously difficult to understand, difficult to sell and difficult to buy.

ISM is a specialist, dedicated marketing discipline created and focussed on achieving successful marketing results for businesses like these.

Want to know more? Download our best practice guide based on years of experience here.

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